Nova Dental
Premium dental experience with local and international patient journeys.
In development. Beyond pending data, permissions and assets, the form backend, live integrations and the functional QA gate remain open.
Commercial availability
Non-clinical pilot available with approved pricing and human scope review.
My role
The business challenge
The problem before the solution
Build trust for a sensitive, high-value decision, for local and international patients, without making clinical promises.
The strategic idea
The strategic decision
Local and international patients do not share the same journey: the experience must separate them from the start.
What was designed / built
Non-clinical journey maps by patient type
Content structure for smile design and implants
Interactive mini prototype
Local vs international journey
Interactive portfolio demo — uses synthetic/demo data.
Local vs international journey
Demo dataInteractive portfolio demo — uses synthetic/demo data. Informational journey. No diagnosis or clinical outcome is provided.
Why it matters
Orienting before scheduling reduces friction and prevents wrong expectations in complex treatments.
Governance & constraints
- No diagnosis, no promised outcomes and no testimonials.
Current status
In development. Beyond pending data, permissions and assets, the form backend, live integrations and the functional QA gate remain open.
Next step
Want to explore another business problem?
Next case: Atlas Markets. Or start a conversation about your own business.